By the Author of The Tipping Point
"The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart." ~Helen Keller
Malcom Gladwell's second book explores "social intuition" or using ones natural instincts to make better decisions.
Can we really know more about a person in the blink of an eye than we can after months, even years of study? Do we allow ourselves the right to believe in our first impressions - or even more frightening - do we act on them?
Gladwell has some ideas, backed by research to point to the fact that - YES, we can and should trust some of our more immediate reactions to people, places and things.
What is social intuition? How we know what we know in social situations, and especially, how we read facial expressions? The muscles of the face and the emotions are linked in ways that are just now beginning to astonish researchers. Facial expressions, it turns out, may be as critical to communication as words.
We've been schooled to believe that a decision's merit directly corresponds to the amount of time and effort that went into making it. "Snap judgments" and "hasty decisions" don't have the ring of quality to them do they? Yet Gladwell wants us to now believe that more mistakes are made by over evaluation than by using instinct and gut reaction.
In a book titled Self Esteem, your fundamental Power, author Caroline Myss, teaches that instincts are listened to by those with high self esteem. Without belief in ones own value, you'll always second guess your first impressions, leaving decision making to group consensus or information gathering and research.
What Gladwell asks us to consider is something we all possess called our adaptive unconscious. The very fast computer chip inside all of our brains that processes massive amounts of information allowing us sometimes to act quickly and based on very little amounts of information. Do you ever feel for some unexplained reason that you are in danger and change routes? What about quick reactions when something comes flying at you from behind? You hear a horn honk and move out of the way without even knowing where the car is?
I'm going to have to start to think about the way I think.
Rather than consider instincts I possess as rash, hasty or rushed - I should learn to "Thin Slice". This is the art of filtering the key details and variables out of millions of pieces of information at any one time. Like speed reading - but in the conscious act of decision making.
Blink, by Malcolm Gladwell
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