comScore Networks released key findings from a study focused on the opinions, attitudes and observed behaviors of visitors to on-line pharmacies. The study revealed that despite safety concerns, a significant percentage of visitors to on-line pharmacies believe the sites provide an affordable and appealing alternative to traditional methods of buying prescription drugs.
Attitudes and Opinions Related to Online Pharmacies | |||
|
Agree |
Neutral |
Disagree |
Very concerned about the safety of drugs available on-line |
54% |
16% |
30% |
Online pharmacies are providing healthy competition to regular pharmacies |
66% |
21% |
12% |
Some prescription drugs that have been proven effective should be available to the public despite secondary effects, under direct supervision of a healthcare professional |
62% |
18% |
21% |
Source: comScore Networks, April 2005 | |||
While more than half of all respondents reported concerns about the safety of drugs available on-line, almost 40 percent said that they would buy drugs that are not FDA-approved, but that work well for them.
Attitudes and Opinions Related to the FDA | |||
|
Agree |
Neutral |
Disagree |
The FDA should regulate all drugs that are consumed in the U.S. |
51% |
20% |
30% |
If I could buy drugs on-line that are not FDA approved, but work for me, I would |
38% |
17% |
45% |
Source: comScore Networks, April 2005 | |||
In addition:
- 61 percent of the respondents did not inform their physicians of their last on-line prescription purchase.
- 45 percent of visitors to on-line pharmacies reported that they visited in order to compare prices. Among those consumers who reported purchasing drugs on-line, nearly two-thirds said that they did so to save money.
- Only one out of every three respondents using an on-line pharmacy was concerned about the lack of face-to-face communication with a pharmacist, despite safety concerns
Granted, not everything can be regulated. The consumer needs to inform him or herself on the safety and side effects of any drug taken without guidance from their GP. I can't help thinking that the combination of rising pharma prices, in-effective health care plans and open access to drugs via the web will end up with more than a few people getting hurt.
The question is; does an OTC marketer have a responsibility to include safety awareness and education in their marketing message or does the responsibility for this kind of activity rest solely on the consumer?


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