What's the buzz about POM?

I was in Los Angeles last week. Like the locals, I spent the majority of my time driving (I was behind the wheel of a styling Honda Element). LA is "sensory overload central." Between the volume of cars and the gawking at roadside spectacles, it’s no wonder the accident rate soars each year.

Street-side outdoor billboards litter the rooftops in LA, adding to this sensory overload. Many of these gargantuan ad spaces (that typically play host to larger than life blockbuster movie promotions) advertised a drink named POM. Have you tried it yet?

POM is 100% pomegranate juice made with “wonderful” pomegranates. It’s the big thing in LA (at least according to the billboards). Commercial pomegranate juice has three times more antioxidants than red wine or green tea. Coincidentally (or not), California’s San Joaquin Valley is a center of commercial cultivation of the fruit here in the US.

If you’re like me and you go by the rule that darkly colored vegetables and fruits are healthier than there lighter counterparts, you may want to consider adding the occasional pint of pomegranate juice to your diet. Consumption of this forbidden fruit has been credited with benefits that lower your risk for heart disease, stroke, high blood pressure, and several types of cancer.

If you’re not interested in purchasing this pricey new drink, check out Solaray’s pomegranate extract capsules . Better yet, buy an actual pomegranate. Once you figure out how to eat it, share your secrets with the rest of us (someone among us needs to finally dispel the myth that pomegranates only serve as decorative fruits alongside gourds at Thanksgiving). If your not in the mood for a fruit adventure, you can read how the experts at POM open one.

Oh, and by the way, I saw Minnie Driver at a deli, Britney Spears walking on Sunset Boulevard, Macy Gray’s crazy hair zooming by in a convertible, and the CEO of Burt's Bees. Only in LA.

Comments

[Randa]

I've been meaning to try this drink. I hear this being used in everything from cosmetics to food. Thanks for reminding me!